HIA — image to come
HIA
Long-term partnership spanning social strategy, video content production and influencer marketing.
View case study →Big-picture thinking, hands-on delivery.
I'm a Sydney-based independent social specialist working with brands and agencies across social strategy, social video content production and influencer marketing. With 12 years specialising in social, I bring the experience to shape the strategy, the creative judgement to develop ideas and the hands-on skills to make them happen.
I've spent 12 years specialising in social media, building my experience across creative strategy, content production and influencer marketing. Before going independent, I managed award-winning campaigns across APAC for brands including Adobe and Lenovo, and worked on major campaigns for Spotify and Optus. Today I bring that experience directly to brands and agencies, with the speed, ownership and hands-on delivery of an independent specialist.
Previous agency-career experience
Great social needs more than good ideas. It needs strategic direction, creative judgement and the ability to deliver consistently. Working across strategy, content and influencer means I can see the bigger picture, make commercially informed decisions and keep things moving.
I know where to focus, what makes effective creative and how to turn business objectives into practical, achievable plans.
I help shape the brief, bring recommendations and take responsibility for delivering the work. Fewer handovers, less back-and-forth, more progress.
I work alongside your team, combining an understanding of your business with an independent perspective. You work directly with the person shaping the thinking and delivering the work.
Whether you need a clear strategic direction, content that connects with your audience or a creator campaign that delivers, I can lead the thinking, the execution or both.
From understanding your audience and defining your content pillars to developing channel strategies and campaigns, I build practical social strategies grounded in business objectives and behavioural goals, not vanity metrics.
Explore social strategy →From creative concepts and scripts to filming, editing and delivery, I produce social-first video content designed for the platforms and people it's made for. Everything from ongoing content batches to branded campaigns and events.
Explore video production →I develop and manage influencer and creator campaigns from strategy and talent sourcing through to briefing, negotiations, content approvals and reporting, connecting the right creators with the right audiences against clear objectives.
Explore influencer marketing →A mix of direct brand work and projects delivered alongside agency teams. [placeholder copy + results pending verification]
Long-term partnership spanning social strategy, video content production and influencer marketing.
View case study →Creative strategy and campaign development through to hands-on video production and delivery.
View case study →Social-first creative content and measurable audience growth, as the Sydney pair of hands for a Melbourne agency.
View case study →Influencer marketing, creator-led campaigns and organic video reach.
View case study →Need to strengthen a pitch, lead a social workstream, produce content or run a creator campaign? I slot into your team as a trusted senior specialist, Sydney hands on the ground, agency-fluent, delivering without the hand-holding. Close enough to know the client, independent enough to raise my hand.
Testimonial 1 — genuine, approved quote to come. Prioritise: strategic judgement / ownership / momentum.
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Testimonial 2 — genuine, approved quote to come. Prioritise: collaboration / outcomes.
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Testimonial 3 — optional third.
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Not every business needs a full-time social specialist, and not every project needs an ongoing retainer. I work with brands and agencies in different ways, depending on the challenge and the support required.
Need a social strategy, a batch of video content or an influencer campaign? I take ownership of a defined project, from initial thinking through to delivery.
One month a strategy refresh, the next a campaign or event. Flexible, project-based support that builds on an established relationship, without a fixed monthly retainer.
An extension of your marketing team, providing strategic guidance, content production or ongoing social management through an agreed monthly scope.
Whether you've got a clear brief, a challenge to solve or an idea worth exploring, I'd love to hear about it. Let's talk about what you're trying to achieve and how I can help.